Models and Frameworks



MarkusWorks’ Identity models and frameworks are the foundation of our work. These frameworks  help you build personal and organizational capacity to navigate your world of identity stakeholders.  Mark’s advisory services are rooted in over thirty years of research in the area of societal, organizational and personal  identity.  He helps you understand why people behave in the ways that they do, so you can make more informed business decisions. You and your colleagues’ personal and professional development will be enhanced by MarkusWorks’ groundbreaking models, research, writing and educational materials.  Each model has assessments and interactive tools to augment your professional and organizational development.


The 10 Lenses: The 10 Lenses is a breakthrough research-based framework that illuminates how stakeholders view race, ethnicity and cultural differences through 10 distinct “lenses.” Too often we find ourselves polarized by powerful legacies surrounding race, ethnicity and national origin. Cultural differences can seem like barriers. Cross-cultural communication can be frustratingly difficult. The 10 Lenses offers a new way of thinking about cultural differences in this increasingly multicultural nation.  Learn More


Your Identity Zones: Identity Zones is a research-based methodology that helps you make sense of the many identity differences you face today. Identity Zones prepares you, your organization, your community to respond strategically, sensitively and skillfully to divergent cultural perspectives, values, ideologies and worldviews that are held by your employees, customers and community members. Learn  how to respond to  your hot buttons being  pushed and how to avoid pushing the hot buttons of others. Learn More


Fit In: Fit In provides a unique and easy-to-use set of analytic tools to help you understand, analyze, and change your approach to dealing with the formal, informal, written and unwritten rules that govern the workplace. Fit In supports practitioners and managers in rooting out unnecessary fit criteria that create unintended barriers. Fit In helps you deal with the many kinds of fit challenges your employees may face based on profession, department, level and location. Learn More